Cresco Labs Announces Launch of Khalifa Kush Products in Cookie Dispensaries Across California
Wiz Khalifa’s best-selling cannabis brand has expanded to California through an exclusive cultivation and product collaboration with the company’s FloraCal Farms and Continuum platform
CHICAGO, January 28, 2022–(BUSINESS WIRE)–Cresco Laboratories (CSE:CL) (OTCQX:CRLBF) (“Cresco Labs” or “the Company”), a vertically integrated multi-state operator and America’s leading wholesaler of branded cannabis products, today announced flowers and pre-rolls of Khalifa Kush are available for sale at Cookies stores throughout California. Cresco Labs has an exclusive cultivation and product collaboration agreement with artist Wiz Khalifa’s multi-platinum, GRAMMY® and Golden Globe® Award-nominated cannabis brand. Through this partnership, the company FloraCal Farms and continuum The distribution platform will respectively be the sole producer and distributor of premium branded products featuring Khalifa Kush’s “KK” strain in California. An expanded lineup is expected to arrive at other retail partners throughout the year.
Thanks to a growing partnership and product collaboration with FloraCal Farms and Cresco Labs’ Continuum, Khalifa Kush flowers and pre-rolls are now on sale at Cookies stores across California. (Photo: BusinessWire)
“Wiz Khalifa is a longtime advocate for cannabis legalization, with a namesake OG strain loved by many other states. Today, we’re thrilled to bring his brand to cannabis enthusiasts and fans in California.” , said David Gacom, West Region Regional President at Cresco Labs. “We are focused on bringing a curated portfolio of top brands to California retailers, and Khalifa Kush is a natural addition that is focused on delivering top quality cannabis. We are excited to work with the talented team at Khalifa Kush to grow its cannabis and market its products.”
“We are excited to launch Khalifa Kush in California with Cresco Labs; we have been working on this project for years. said Wiz Khalifa. “The KK grown at FloraCal is the best I’ve smoked, and I’m glad Californians are enjoying the original KK.”
“FloraCal Farms and Continuum, with their best cultivation capabilities and significant scale and penetration, have proven to be the premier grower and distribution platform in the largest and most competitive market in the nation, and we are honored to partner with their teams to expand Khalifa Kush’s footprint in California,” said DJ Saul, CEO of Khalifa Kush.
About Cresco Labs Inc.
Cresco Labs is one of the largest vertically integrated, multi-state cannabis operators in the United States, with a mission to standardize and professionalize the cannabis industry. Using a Consumer Packaged Goods (“CPG”) approach, Cresco Labs is the largest wholesaler of branded cannabis products in the United States. Its brands are designed to meet the needs of all consumer segments and include some of the most recognized and trusted national brands. including Cresco, High Supply, Mindy’s Edibles, Good News, Remedi, Wonder Wellness Co. and FloraCal Farms. Sunnyside, the national dispensary brand of Cresco Labs, is a wellness-focused retailer created to build confidence, education and convenience for existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the nation’s leading job creators, Cresco Labs operates the industry’s largest social equity and educational development initiative, SEED, which was created to ensure that all members of society have the skills, knowledge and opportunity to work and own businesses in the cannabis industry. Learn more about Cresco Labs at www.crescolabs.com. Follow Cresco Labs on Facebook, instagram, Twitter and LinkedIn.
About Khalifa Kush
Khalifa Kush products were first released in the United States in 2015 by global icon Wiz Khalifa. The company has enjoyed continued growth and success by focusing on high quality, highly sought after products in legalized cannabis markets. The Khalifa Kush brand offers a growing line of flowers, pre-rolls, vapes, edibles and concentrates, powered by proprietary genetics, in partnership with Compound Genetics. Khalifa Kush is available in select markets including Nevada, Arizona, and Utah. Learn more about the upcoming California launch, Michigan launch, and in-store apparel at KHALIFAKUSH.COM.