Earth911 Podcast: EPAM Continuum’s Buck Sleeper on Rising Consumer Influence
Earth911 talks with Buck Sleeper, director of innovation consulting at EPAM Continuum, a company specializing in the development of products and services. Recent EPAM NXT Trend Report 2021 highlights several important trends that can help pivot the economy towards greater sustainability, including a new hybrid of global and local economic activity powered by digital communities and a new generation of national and global government regulations that emphasize adaptation to climate change. The firm works with companies in the health sector; financial services; consumer goods, including food packaging, makeup and consumer technology; and other industries. He also works on projects aimed at reducing poverty and improving sanitation and access to water around the world.
The survey also found that 79% of consumers believe low or zero waste packaging is a priority when making a purchase. In fact, 20% of respondents said they would be ready to eat the packaging their food is delivered in, while 20% want to be able to reuse the packaging for other uses. Sleeper says that EPAM customers are shifting their priorities towards sustainability and, because customers can express their preferences through smartphones and the internet, they are now helping to shape the products they will buy.
Take a few minutes to hear what EPAM Continuum has learned and how you can use your growing influence to shape a sustainable economy.