Fruits and Vegetables Market in Vietnam Records 5.34% Annual Growth Rate in 2026 | The vegetable segment will be important for revenue generation | 17000+ Technavio reports |

NEW YORK, February 9, 2022 /PRNewswire/ — The fruit and vegetable market in Vietnam should grow by 8.15 million units from 2021 to 2026. However, the growth momentum is expected to slow to a CAGR of 4.85% according to the latest Technavio report. Growth in the market share of fruits and vegetables in Vietnam speak vegetable segment will be important for revenue generation. The potential growth of the middle-income group, along with the increasing demand for fresh vegetables globally, is expected to boost the demand for vegetables. Other factors such as increasing agricultural production, improvements in food processing technology and changes in consumer food consumption habits will further pave the way for the growth of the fruit and vegetable market in Vietnam. In 2021, according to the Population Reference Bureau, 37% of the population of Vietnam live in cities. Growing urbanization has placed emphasis on healthy eating, which is fueling the demand for vegetables in the region.

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The fruit and vegetable market Vietnam covers the following areas:

Fruit and vegetable market in Vietnam – Drivers and Challenges

The report on the fruit and vegetable market in Vietnam provides global update, market size and forecast, trends, growth drivers and challenges, and vendor analysis. The market is driven by increased consumption of fruits and vegetables to maintain a healthier diet. Rapid urbanization and consumer trends have led to significant changes in consumer lifestyles and a move towards healthy foods. Regular consumption of fruits and vegetables helps prevent major diseases such as cancer as they are an excellent source of vitamins such as C, A, B and E and many other dietary fibers. The fruits and plant ingredients also aid in weight management, lowering blood cholesterol levels, and controlling insulin and blood sugar responses, which appeal to the diet-conscious population. These factors are expected to boost the growth of the fruit and vegetable market in Vietnam during the forecast period.

However, the key factor hindering the growth of the fruit and vegetable market in Vietnam is the unfavorable climatic conditions affecting fruit and vegetable production. India, Indonesia, Vietnamand South Africa are among the countries that have experienced a decline in fruit and vegetable production due to climate change. For example, according to climate forecast and agro-meteorological bulletins for Vietnam published by IMHEN (Institute of Hydrology and Meteorology and Climate Change Sciences), in 2020, an increase in the annual average temperature was observed, episodes of intense cold and damaging cold tended to be longer and more severe, which caused serious losses of transplanted rice, fruits and industrial plants.

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Fruit and vegetable market in Vietnam – Segmentation

The fruit and vegetable market in Vietnam is segmented by Product (Vegetables and Fruits) and Exporting countries (China, EU countries, USA and others). The Technavio report presents a detailed picture of the market through study, synthesis and summation of data from multiple sources by analysis of key parameters.

Companies cited

the fruit and vegetable market in Vietnam is fragmented and vendors are deploying growth strategies such as investing in research and development to develop new products to compete in the market.

  • Atlantic Frozen Foods Inc.
  • Binh Thuan fruit and joint stock of vegetables
  • Cao Thanh Phat Import and Export Co. Ltd.
  • Dan On Foods Corp.
  • Dong Giao Food Export JSC.
  • Giavico International Food Co. Ltd.
  • Rouge River Foods Inc.
  • Tini Foods Co.Ltd.
  • Vegetexco Vietnam JSC

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Scope of fruit and vegetable market in Vietnam

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Decelerate at a CAGR of 4.85%

Market Growth 2022-2026

8.15 min units

Market structure


Annual growth (%)


Regional analysis


Successful market contribution

100% Vietnam

Main consumer countries


Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Atlantic Frozen Foods Inc., Binh Thuan Fruit and Vegetable Joint Stock, Cao Thanh Phat Import and Export Co. Ltd., Dan On Foods Corp., Dong Giao Foodstuff Export JSC., Giavico International Food Co. Ltd., Red River Foods Inc. . ., Tini Foods Co. Ltd., Vegetexco Vietnam JSC and VEGETEXCO HOCHIMINH CITY

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, Impact of COVID-19 and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period,

Personalization area

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