Google struggles with political email filters; New FTC commissioner takes a stance on location data

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spam and regs

Google submitted a proposal to the Federal Election Commission earlier this month for an idea to allow authorized political email to go directly to Gmail inboxes without risking its filters putting the message in spam.

Google’s attorney said at the FEC meeting Thursday that the proposal is unrelated to a recent Republican bill called the Political Bias in Algorithm Sorting Emails Act, which would punish Google and other box services. reception with disparate filtering rates on political messages. But…come on.

A University study published in March found that conservative fundraising campaigns were being filtered more often, sparking interest in the topic among lawmakers. But other factors could be at play, including the content of the emails themselves, such as the use of violent images, for example. User submissions to the FEC regarding Google’s proposal overwhelmingly call for continued, if not increased, filtering of unwanted political messages, The register reports.

However, these messages to Google and the FEC apparently went straight to spam.

Gmail’s proposal was approved by the FEC late last week and will be tested in this year’s election.

Mavens Location

The Federal Trade Commission is coming out of its corner now that it has its fifth member, Alvaro Bedoya, on board.

“There is a large unregulated market for geolocation data. Now, the lack of location privacy threatens people who make deeply private choices about their bodies and families,” Bedoya said in a statement. statement to the National Association of Attorneys General last week, clearly alluding to the recent overturning of Roe v. Wade.

The FTC has been stuck in a stalemate of several months until May when Bedoya was sworn in just as concerns (and offenses) of the protection of sensitive data has begun to intensify, in particular health and location data.

State laws follow suit by regulating “dark patterns,” any online interface that counters user data with manipulative language. (Connecticut’s data privacy law, which also just passed in May, expressly prohibits this practice.)

Whether it’s the state AG or the FTC, publishers know regulators are watching them closely.

Google, for its part, pledged last month to remove all location data related to all “sensitive medical facilities,” including abortion clinics. But he was still hit with penalties on Friday for keeping device location trackers enabled by default, Tech Crunch reports.

TikTok on the clock

Agencies have always been quick adopters of trending platforms like Instagram, Snapchat, and Pinterest. And now TikTok is no different.

But what’s different is how TikTokers have become part of the world of brands and agencies.

Greer Hiltabidle, a TikTok influencer, joined 360i earlier this year, and it felt like “the ‘working world’ was finally catching up with new ways of storytelling,” she says. Marketing infusion.

Creating TikTok-specific content is becoming a lucrative asset for branding and even paying agencies. It’s a specific style and type of production that isn’t easily captured by repurposing something from another channel or an ad.

This is particularly compelling because an agency gig allows content creators to continue working on TikTok branded offerings in parallel. It’s just staying sharp, after all.

Unlike other channels, which are all about paid media, TikTok is an organic beast. Brands and even general businesses like to invest in content because a post can take off with zero or minimal expense. There’s nowhere else that the dynamic really happens.

But wait, there’s more!

Apparel subscriptions like Stitch Fix were once hugely popular, but now they might be falling victim to “box fatigue.” [CNBC]

Fake money lending apps in Mexico are using doctored, X-rated photos and violent messages to extort thousands of people. [Thomson Reuters]

Cable news has a far greater effect on polarizing America than social media, a study finds. [Nieman Labs]

What is “Interoperable Private Attribution”? [Twitter]

How publishers drive traffic with rewards-based game ads. [Marketing Brew]

Microsoft’s LinkedIn is laying off an entire team. [Adweek]

You are engaged!

GroupM CMO Kelly named US CEO of EssenceMediacom. [MediaPost]

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