Morning Pointe Expands in North Georgia, Oct. 18 for Happy Valley Campus

North Georgia dignitaries will join leaders of Morning Pointe Senior Living on October 18 at 10:30 a.m. to celebrate the grand opening of its brand new seniors campus, Morning Pointe in Happy Valley.

The groundbreaking will take place at the property located at 2989 Happy Valley Road in Walker County, adjacent to Ridgeland High School. Speakers at the event include Walker County Commission Chair Shannon Whitfield; Cindy Scoggins, president of the Walker County Chamber of Commerce; Rossville Mayor Teddy Harris; and Karen Hughes, Principal of Ridgeland High School. The Ridgeland High School Choir and JROTC will also perform, and Farm to Fork will host the event.

The new senior campus is part of an overall redevelopment of the historic 300-acre Happy Valley Farms between Ridgeland High School and Rossville Middle School.

The farm and estate was established in 1935 by John L. Hutcheson, Jr., and was the site of an award-winning Jersey beef and dairy farm before Mr. Hutcheson turned the property into a ranch for American Saddlebred horses. world class. Upon the death of Marion “Bit” Hutcheson, Greg A. Vital, co-founder and president of Morning Pointe Senior Living, became interested in the property’s unique legacy and acquired it from the heirs. The Morning Pointe campus is planned on the southeast portion of the property across from the Happy Valley Legacy Barn.

The Happy Valley location will be the 38th Morning Pointe Senior Living community and the company’s second campus in Georgia. Since 1999, Morning Pointe of Calhoun, Georgia has served Gordon County. The single-story Happy Valley Assisted Living Campus will be 67,000 square feet in size and feature 82 spacious apartments in country farmhouse architecture. These are 58 assisted living apartments and 24 memory care apartments specifically designed for residents with Alzheimer’s disease and other forms of memory loss. The building’s decorations will celebrate the history of Walker County, as well as the Happy Valley Farm and its heritage. Construction costs are estimated at $14,000,000.

Programming will adhere to Morning Pointe’s emphasis on clinical care with physical and occupational therapies, life-enrichment and wellness offerings, and intergenerational activities.
The Lantern Memory Care Wing will provide a range of Alzheimer’s and dementia care services, including innovative therapies such as Teepa Snow’s positive approach to care, the best-in-class approach Morning Pointe Friends and Meaningful Day – a focused memory care program providing structure to help residents feel safe and secure. The campus will also offer Morning Pointe’s Farm to Table program with local, farm-fresh and seasonal ingredients.

“As part of our presence in the Chattanooga area, we are thrilled to serve so many people in northern Georgia who have ties to the Hutcheson family and Happy Valley Farms,” Mr. Vital said. “Happy Valley is one of the most beautiful places with a rich history and heritage, and we will soon become a thriving community of residents, associates and families who will call Morning Pointe home. We are thrilled to add Happy Valley to our Morning Pointe family.

The current development of assisted living and memory care from Morning Pointe to Happy Valley is the first phase of the full-service senior living campus, which will provide a continuum of care for residents. The second phase will be a stand-alone Alzheimer’s Center of Excellence designed specifically to meet the needs of residents with Alzheimer’s disease and dementia.

In the greater Chattanooga area, Morning Pointe operates assisted living and memory care communities in Chattanooga, Collegedale, Ooltewah, Hixson and Athens.

Founded in 1996 by healthcare entrepreneurs Greg A. Vital and J. Franklin Farrow, Morning Pointe
Senior Living operates assisted living, personal care, and Alzheimer’s memory care communities in five southeastern states.

“Throughout 2022, Morning Pointe is celebrating its silver anniversary. Morning Pointe in Happy Valley will create approximately 200 construction jobs and another 200 permanent healthcare positions with a positive economic impact of over $35 million. dollars per year, taking into account payroll, property taxes and local purchase of goods and services,” officials said.

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