Phillips Auction House and Virtual Modeling Agency Les Diigitals Enter the NFT Space with Their Own Unique Offers


NFTs are the talk of the city, and art and fashion are leading the way. From reproducing art to collectibles of the world’s first virtual mannequin, companies are pioneering the space with their own innovative offerings.

Auction house, Phillips, and all-digital modeling agency, The Diigitals, have entered the NFT space, each with their own take on NFTs.

An NFT that replicates

Auction House Phillips Hits NFT Market This Spring With Groundbreaking Crypto Concept From Renowned Digital Artist Crazy Dog Jones. Phillips’ first NFT is called REPLICATOR and has unique characteristics.

Best known for his cyberpunk and dystopian images that explore themes of beauty, nature and technology, Michah Dowbak aka Mad Dog Jones rose to fame in the crypto art world with the recent hit of his Crash + series. Burn of NFT artwork. Now headlining the first major NFT art exhibition at the UCCA Center for Contemporary Art in Beijing, Mad Dog Jones continues to explore the possibilities of the medium with REPLICATOR.

Coincing the term “multigenerational NFT”, the artwork was created with the ability to generate new NFTs from itself every 28 days, resulting in 7 different generations of artwork.

While it has a starting bid of just $ 100 when it opens at auction on April 12, you can expect it to do a lot more when the auction ends on the 23rd. In October, two NFTs in The artist’s open edition grossed $ 3.9 million, selling between $ 2,500 and $ 5,000 each. And that same day, a unique piece of hers sold for $ 388,888.

“REPLICATOR is the story of a machine through time. It is a reflection on the forms of past revolutionary innovations and serves as a metaphor for the continuum of modern technology, ”explains the artist. “Back then, photocopiers were revolutionary, and before that, fax machines. Look at where we are today. I’m interested to see how collectors will react as the artwork evolves and the NFTs in their possession continue to create new generations.

“If Phillips was to embark on the NFT adventure, it had to be with an artist and a concept we believe in,” says Rebekah Bowling, Phillips Sales Specialist. What excites me the most is the relationship between medium and form in MDJ’s REPLICATOR. The concept could not be realized if it was not an NFT. It is completely dependent on this technology to do what it was designed to do. We can’t wait to see how it all plays out. “

Replicator is Phillip’s first NFT and has innovative features. Mad Dog Jones coined the term “multigenerational NFT” to describe REPLICATOR. It is an NFT experience comprising 7 unique generations of works of art. Generation 1, which will be auctioned off, begins as an illustration of the singular genesis of a photocopier in an office space. This first generation NFT will produce 6 NFTs at a rate of 1 per month, each generation being unique compared to those before and after. Each subsequent generation will produce one less artwork in its lifetime until it reaches Generation 7, which will not produce any new NFTs.

Just like a copier, REPLICATOR can also crash. When a “Jam Artwork” is produced, it is unique to its generation but will no longer replicate. The stuffing rate is between 50-80% for generations 2 to 6, which also serves to curb exponential growth. Each generation can have up to 3 unique pieces of jam. Due to statistical variance, it is impossible to predict the exact number. After 1 million simulations, the average is around 220 with a 99% probability that the total number of artworks generated will be between 75 and 300, with an average duration of one year from start to finish. .

There is a whole new level of strategy that collectors will need to consider when deciding if they ever want to sell the work. The new owner will own all subsequent replicants or jams of said NFT after the sale of the artwork. There is a whole new level of strategy that collectors will need to consider when deciding if they ever want to sell the work. If they sell it before they have finished generating new works, it will be worth more at that time, but then they will lose ownership of those NFTs that have not yet been printed. But there’s also a chance that the job they own could get stuck, adding another level of possibilities for them to consider.

From its genesis to its generations, REPLICATOR embodies the sensitivity of our contemporary world today – anything can proliferate, but nothing is certain.

Firs Digital Supermodel NFT Collection

Tafi, a leading creator of custom 3D content for avatar and emoji systems, partners with The Diigitals, a fully digital modeling agency, to launch NFT content for the world’s first digital mannequin: Shudu.

“NFTs present a bold new opportunity for 3D artists to claim ownership rights to their work in powerful ways. As an industry leader in the worlds of 3D art and fashion, being part of this movement is amazing and I hope to inspire other 3D artists to explore this space. It makes perfect sense to partner with Daz, the software that allowed me to launch my career in 3D, on my first NFT collection. I’ve always championed Daz and its accessibility, putting the tools to create 3D art in the hands of creators, ”said Cameron-James Wilson, Founder and CEO of The Diigitals. “As fashion continues to integrate with 3D and explore blockchain and other emerging technologies, I believe the opportunities for designers and our brand clients are endless. I’m excited to see where the NFT market is heading and the value created for artists. “

Shudu was created in 2017 with Daz 3D, the subsidiary of Tafi, and has since been featured in campaigns with Balmain, Vogue Australia, Samsung and more. Tafi and The Diigitals are collaborating on brand new NFT content for Shudu, which includes GIFs, pixel art, MP4s, and Shudu’s very first static image. The profits from this unique collection will be donated to Black Girls Code.

“Daz has been a champion of digital artists for decades, bringing together professional and aspiring artists in an active and talented community. Along the way, we’ve helped artists earn over $ 100 million through their creative work that has inspired and enabled millions of people around the world to create stunning 3D art, including the creation of Shudu “Said Matt Wilburn, President of Tafi.” Explore the value and ownership of digital artwork that NFTs provide to artists like Cameron James-Wilson and The Diigitals, while allowing for more creativity and innovation in creating digital art and fashion, it just feels natural to us as a company that is fundamentally rooted in the success of artists and designers. “

This first digital collection of NFT mannequins will feature animated GIFs and stills inspired by some of Shudu’s most iconic images, as well as never-before-seen artwork featuring Shudu. The collection will only be available in limited quantities through auctions and one-off purchases.

With the launch of Shudu’s very first NFT collection, Daz 3D and The Diigitals are working together to continue the conversation around art, digital identity and diversity in the real and virtual worlds. Daz 3D and The Diigitals use NFTs to commemorate Shudu’s global impact on raising the voices of 3D artists and creators. The NFT collection celebrates empowerment and diversity in the fashion and tech industries.

Fashion + Art + Brands

The fashion industry, as well as the art industry, is evolving and changing radically. With potential new sources of revenue in the sale of virtual goods, established brands are starting to create their long-term virtual goods strategy.

Augmented catwalks, straight-to-avatar fashion, branded worlds and crypto art are set to grow exponentially and maverick brands like Phillips and Tafi are taking note and launching this new era.


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