Products, prices, services and more


Eyeglasses and contact lenses are cheaper and more widely available than ever. With seemingly endless options to choose from, it can be difficult to know which retailers are worth your time and hard-earned money.

This article explores Target Optical’s eye exam and eyewear services to help you decide if you want to try them out.

I have used Target Optical a number of times in Alameda, CA. Now that I have moved to Oregon – where there are no Target Opticals – I miss the services of my trusted ophthalmologist. Where possible, I will include my personal experiences with Target Optical in this article.

You may already be familiar with Target, the popular retailer. What you might not realize is that over 500 of these stores have a Target Optical department that offers glasses, contact lenses, and eye exams performed by a qualified optometrist.

You can make an appointment in advance or try to get a walk-in appointment. When you walk into Target Optical, you feel like you are in any optometrist’s office, with a vision board, lenses hanging down from the ceiling, and a chair moving up and down.

Target Optical offers a wide selection of products, including:

  • Brands: Ray-Ban, Oakley and other premium options
  • Glasses: glasses, reading glasses, sunglasses and glasses without glasses
  • Goals : single vision, progressive, progressive without line, doubled or non-prescription bifocal lenses
  • Lens characteristics: plastic, polycarbonate, high index, blue light filtering, photochromic and polarized lenses
  • Contact lenses: hard, soft, daily disposable, frequent replacement, colored, night-time, multifocal, hybrid and lenses designed for astigmatism

When shopping in-store, you can chat with an employee who can help you with any questions. You can also take an eye exam, try on frames and complete the purchase using a Target RedCard.

You cannot take an online eye exam and the website does not accept the RedCard. But there are more frames to choose from online than in stores.

Online and in-store purchases include the same warranties, guarantees and shipping times for eyeglasses and contact lenses.

Frames start at around $ 100 and go up to $ 320, without the lenses. There are sales every now and then, so keep an eye out for discounts if you don’t need frames urgently.

Single vision lenses

Basic plastic prescription lenses cost $ 75 and include ultraviolet (UV) protection and scratch resistance.

Premium polycarbonate lenses cost $ 160 and include the same features as plastic lenses, as well as impact, glare and smudge resistance.

For $ 250, you can get ComfortLight Performance: Hi-Index lenses, which Target says deliver “the sharpest viewing experience.” These are the thinnest, lightest glasses and are recommended for those with a strong prescription who don’t want bulky glasses.

Progressive lenses

All three progressive lens options have the same single vision characteristics listed above, but are more expensive, as is the norm for these lenses.

The costs for basic plastic lenses are $ 200, premium polycarbonate is $ 285, and ComfortLight Performance: Hi-Index is $ 375.

Contact lenses

Contacts range from around $ 29 to $ 200 per box, depending on the type and size of the package.

Eye exams

The cost for a Target Optical eye exam varies by location, but you can expect to pay anywhere from $ 60 to $ 100. Pupil dilation is extra, as is contact lens fit.

Target Optical accepts many vision insurance plans.

Click here to see if your plan is accepted. Simply enter your information to determine your eligibility for benefits and the estimated cost out of pocket. Keep in mind that different insurance plans are accepted online rather than in stores.

If you have VSP or MetLife, you can call 1-877-848-8476 to have customer service help you process your order.

For other out-of-network insurance plans, Target Optical recommends that you take advantage of promotions and in-store sales to keep costs down, and then submit a claim form to your insurance provider yourself.

Target Optical offers a standard eyeglass shopping and eye exam experience.

Target doesn’t necessarily have optometrists on staff, but often rents space from licensed optometrists. With more than 500 locations, the quality of service may vary.

For an eye exam, you will first complete standard forms about your medical and eye history, and then meet with the optometrist. They will ask questions about current vision problems and perform a vision test. You will receive a prescription and return to the retail space to pay for your exam.

You can now select your glasses. Like any other optometrist or eyeglass retailer, Target Optical displays hundreds of options, allowing you to try on different pairs.

In my experience, the employee on site was friendly, knowledgeable and available to answer questions. If you find a pair you like, let the employee know, then order the glasses and pay.

If you decide to get your glasses or contact lenses from another retailer, you will be finished after the exam. Your prescription details will be printed and you can then take that prescription to any eyewear retailer online or in person.

What you need before ordering

Whether you are ordering online or in store, you will need the following:

  • your prescription
  • your pupillary distance (PD)
    • If you take a Target eye exam, they will provide you with your PD.
    • If you are in the store, have them measure your PD.
    • If you order online, use this tool to determine your PD.
  • your insurance information, if applicable
  • payment method
    • In store, you can use a Target RedCard, cash, credit or debit cards.
    • Online, you can use a credit or debit card.

Once you have your prescription and PD, you can order glasses and contact lenses online. If you order non-prescription eyeglasses or frames without lenses, you won’t need a prescription, although you will still need your PD.

Get your order

Glasses tend to take a bit longer to receive than Target’s non-medical products, as they are typically custom made. For prescription glasses, allow 7 days of processing once the prescription is verified. For non-prescription glasses, the processing time is 1 to 2 days.

After processing, the free shipping option will take an additional 3-5 days. If you prefer, 2-day air delivery is $ 7.99, while next-day air delivery costs $ 9.99.

Contact lenses tend to be processed faster in just 1 to 2 business days. Once processed, shipping times and costs are the same as for glasses.

Guarantee and return policy

Target Optical offers an unconditional 90-day warranty, as well as free repairs and adjustments.

If you want extra protection, you can purchase a worry-free protection plan for $ 35. It starts 91 days after your purchase, which means you get a total of 1 year and 3 months of protection. Note that this plan is not available in California.

With this plan, you can have damaged frames or lenses replaced with a co-payment: $ 25 for the repair of the frame or lenses and $ 50 for both. To get your replacement, simply return the damaged glasses. For more details on the worry-free protection plan, Click here.

Target has been around since 1982.

It is not accredited by the Better Business Bureau (BBB) and has an F rating from the BBB. Accreditation demonstrates that a business is committed to resolving customer disputes fairly; it is also associated with trust and integrity. To know more BBB ratings see their page online.

Between Trustpilot and Google, two popular places where customers can leave reviews, Target Optical has limited mentions. Personally, I had a great experience when I visited Target Optical for an eye exam.

In 2008, Objective settled a class action with the National Federation of the Blind filed by a blind student who could not access its website.

This has highlighted the number of websites that do not prioritize screen reading technology to help the visually impaired. Target was fined $ 6 million and made its website more accessible to visually impaired people.

  • Warby parker. Although they are famous for their free home trial option, Warby Parker also has outlets. Generally, Warby Parker’s glasses are cheaper than those available from Target.
  • Zenni. This online-only eyewear store has grown in popularity. With frames as low as $ 6.95, you can get multiple pairs for the cost of a pair from Target.
  • Costco optics. Like Target, Costco offers affordable in-person eye exams and eyeglasses. They don’t sell glasses online.

In my opinion, as a myopic person with accommodative spasms, I was satisfied with my eye exam experience at Target Optical. Find out if you live nearby and need an affordable eye exam. It’s a great option for those of us who don’t have vision insurance.

If Target is a place you shop regularly or want the convenience, using Target Optical for eye exams or buying glasses can be a great option.

That being said, I have found cheaper eyewear options elsewhere. I also find that their selection is no larger or more unique than at other eyewear retailers. Although they offer regular sales and discounts, they are still not as cheap as online alternatives like Zenni.


Ash Fisher is a writer and actor living with Ehlers-Danlos hypermobile syndrome. When she doesn’t have a wobbly day with a baby deer, she hikes with her corgi, Vincent. Know more about her on her website.



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