TELUS Agriculture expands its –

VANCOUVER, British Columbia, July 26. 28, 2022 (GLOBE NEWSWIRE) — TELUS is expanding its business strategy to provide data insights and a broad range of integrated digital solutions to customers beyond the agricultural sector, and is changing the name of its agricultural unit to TELUS Agriculture & Assets. consumption as a sign of its commitment. With its assets and capabilities rapidly growing since its launch nearly two years ago, the newly rebranded unit is now well positioned to connect participants across the entire value chain, from seed growers to food and consumer goods retailers, and enable them to produce healthy, agile, data-driven business decisions to minimize cost and waste. Leveraging the latest technology, the industry expertise of its global team, artificial intelligence and TELUS’ Internet of Things (IoT) capabilities, TELUS Agriculture and Consumer Goods aims to dramatically improve the way food and other goods are produced, distributed and consumed, and how these processes impact net profitability and consumer value, with the aim of alleviating unnecessary strains on our natural resources. Today, more than one in five TELUS Agriculture and Consumer Goods customers are manufacturers of food, beverages and packaged goods ranging from cosmetics to cookware and batteries.

“At TELUS, we pride ourselves on directing our people and technology innovation toward addressing some of the most important social challenges facing our world. This includes ensuring global access to a safe, secure and connected nutritious food supply, while helping to effectively manage the bewildering amount of produce that never ends up in the hands of consumers due to waste, spoilage, quality issues and inaccurate forecasts,” said Darren Entwistle, TELUS President and CEO. “Through the expansion of our TELUS Agriculture and Consumer Goods business, our team is committed to leveraging our technology-driven efforts to optimize the production of food and consumer goods in a more sustainable and respectful of the environment. Together, we care for the planet for future generations and improve outcomes for citizens and families around the world. »

Pre-consumer waste presents a host of significant problems, not least because it accumulates in the world’s increasingly overcrowded landfills, which are among the largest sources of greenhouse gas emissions. It is estimated that at least a third of the food is lost or wasted in the world before reaching the shopping baskets. By tackling the complex data alignment and management challenges of the Agriculture and Consumer Goods industries, and putting data to work to generate actionable insights in real time, TELUS Agriculture and Consumer Goods facilitates collaboration among value chain participants and improves processes, allowing them to adapt more quickly to changing consumer preferences.

“Our solutions digitize and optimize key business functions along the entire value chain, from production to trade promotion management, improving efficiency and profitability. We believe that by better connecting these solutions and using the insights they offer, we can create more value for the entire value chain. At the same time, we can improve the safety, quality and sustainability of food and other goods, all in a way that is traceable and clear to the end consumer,” said John Raines, President of TELUS Agriculture and Consumer Goods. TELUS Agriculture and Consumer Products is the largest independent player in data insights and digital technology in this sector, and our new name reflects the breadth of the market we now serve.

TELUS Agriculture’s expansion has included the addition of a series of assets to the business unit’s unparalleled and growing portfolio, namely Blacksmith Applications in 2021. The US-based company is a leading provider of solutions management, optimization and analysis of trade promotion (TPx) for consumers. manufacturers and retailers of packaged goods. Present on five continents, the TELUS Agriculture and Consumer Goods team now works with six of the top 10 food and beverage suppliers and nine of the top 10 agricultural companies in the world.

About TELUS Agriculture and Consumer Goods
TELUS Agriculture and Consumer Goods is a leading global technology provider that provides data insights and digital solutions to agriculture, food and consumer goods customers in 60 countries to create better results from producer to consumer. Supported by a global team of 1,600 experts across Canada, United States, Mexico, Brazil, United Kingdom, Slovakia, Armenia, Germany, China and Australia, TELUS Agriculture and Consumer Goods offers a growing list of integrated solutions for analytics, data, supply chain, trade promotion, agricultural and animal production management. By leveraging technology and data, TELUS Agriculture and Consumer Goods is creating a unified, reliable and sustainable value chain to enable more efficient production and logistics, while reducing environmental impact, to advance its vision to transform supply chains and make the future friendly.

For more information, please visit and follow @TELUS_AGCG on Twitter and TELUS Agriculture and Consumer Goods on LinkedIn.

TELUS (TSX:T,:TU) is a dynamic, leading communications technology company with $17 billion in annual revenue and 17 million customer connections spanning wireless, data, IP, voice, television, entertainment, video and security. Our social purpose is to leverage our advanced technology and compassion to drive social change and enable remarkable human results. Our long-standing commitment to putting our customers first fuels every aspect of our business, making us a distinct leader in customer service excellence and loyalty. The many sustained accolades TELUS has received over the years from independent, industry-leading network analytics firms are a testament to the strength and speed of TELUS’ world-class networks, reinforcing our commitment to provide Canadians with access to superior technology that connects us to people. , resources and information that improve our lives.

TELUS Health is Canada’s leader in digital health technology, improving access to health and wellness services and revolutionizing the flow of health information across the continuum of care. TELUS Agriculture and Consumer Products is a global technology provider of innovative data insights and digital solutions, creating a unified, reliable and sustainable value chain. TELUS International (TSX and: TIXT) is a leading digital customer experience innovator that designs, builds and delivers next-generation solutions, including AI and content moderation, for global and disruptive brands in high-growth verticals, including technology and gaming, communications and media, and e-commerce and FinTech. TELUS and TELUS International operate in 28 countries around the world.

Driven by our determination and vision to connect all citizens for good, our deeply meaningful and enduring philosophy of giving where we live has inspired TELUS, our team members and our retirees to contribute more than $900 million, in cash, in-kind, time and 1.8 million days of service since 2000. This unprecedented generosity and unparalleled volunteerism has made TELUS the most generous company in the world. Together, let’s make the future friendly.

Media Contact
Caroline Arbor
TELUS Public Relations
(514) 809-0396
[email protected]


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