Vietnam’s leading brand of natural mineral water provides perfect alkalinity pH=9.0 from Danh Thanh’s unique mineral spring.
Ho Chi Minh City, Vietnam, August 28, 2022 /PRNewswire/ — Possessing one of the best sources of natural mineral water in the country, Khanh Hoa Mineral Water Joint Stock Company (formerly known as Danh Thanh Mineral Water Enterprise), a subsidiary of FIT Group, has launched a series of healthy drinks and beverages. Led by the Vikoda brand, Natural Alkaline Mineral Water is bottled directly at the source to preserve the unique alkaline minerals of At Danh Thanh water source.
Mr. Nguyen Nhat Hoang – General Manager of Vikoda share: “The beverage market always has fierce competition for both domestic and foreign products. Therefore, we have focused on investing in modern machinery and equipment, production lines with advanced technology and management in line with international standards in order to fully exploit our potentials and strengths in our operations, production and business activities.Vikoda is a rare company in Vietnam which owns a factory located right at the water source. The mineral water extracted from the spring is put directly into the extraction plant, so it is literally a precious gift from nature, without any artificial alkaline treatment process.We expect the consumer community that Vikoda builds to form a new concept, not only drinking water in the usual way, but also fully enjoying the most essential things. Every time I pick up a bottle of Vikoda water to drink, I’m always grateful to nature for giving people this rare alkaline mineral water.”
A rising consumer trend in favor healthy products from nature
Nowadays, the busy life makes the body easy to lose balance due to pressure, stress and pollution. The habit of consuming a lot of acidic foods like red meat, processed foods, alcohol, etc. may cause theHuman body to accumulate an excessive amount of acid, if people maintain this habit for a long time which could lead to health problems.
Following the pandemic, consumers tend to be more concerned about their health and become more cautious when choosing food and beverages. It is no longer fashionable, consumers are now prioritized, and even more demanding, when it comes to selecting natural products without process or additives. Natural alkaline mineral water is one of the most demanded.
Alkaline mineral water, when absorbed by the body, will help neutralize excess acid in the stomach, bringing the body back to a healthy, natural balance. Globally, natural alkaline mineral water is also used in a variety of ways, ranging from specialized medical care to nourishing skin care products such as toners, face washes, face sprays, etc. .
It is called alkaline mineral water, or alkaline water, because of the content of natural alkaline minerals that go into the composition of the water. A pH scale, ranging from 0 to 14, is used to measure the alkalinity of water; average is 7.0, with the higher the alkalinity the lower the acidity. Natural alkaline mineral water has an average pH of 7.5 to 8.5, while the pH level of a healthy human body is between 7.3 and 7.4.
Vikoda Natural Alkaline Mineral Water – “Presentperfect of nature“
Located deep at the foot of Hon Chuong mountain in the Annamese range of eastern Indochina, At Danh Thanh The source of alkaline mineral water is an invaluable gift of nature bestowed on the land of Khanh Hoa, Vietnam. Water contains many natural microelements and minerals which have very good health benefits such as bicarbonate, calcium, potassium, magnesium, sodium, metasilicic acid., etc
Research results from 1977 to 1999 showed that Danh Thanh is a source of mineral water belonging to a group of very hot silica mineral traces, therefore meets international standards and has a composition comparable to world-famous mineral waters.
Vikoda’s natural alkaline mineral water preserves the essence of the rare and precious Danh Thanh alkaline mineral source as it is mined directly from the mine at the extraction plant using only coarse filtration and UV sterilization. With the slogan “Gifted perfect from nature”, Vikoda is committed to bringing the precious gift of nature to humans with every bottle of Vikoda natural mineral water. The product has a slightly sweet taste and perfect 100% natural alkalinity pH=9.0 with micro-minerals that provide daily essential minerals, help neutralize excess stomach acid and bring the body back to a healthy balance and natural.
Drinking Vikoda every day will actively support the digestive system and health. According to the research “Using Mineral Water for Treatment” (Ministry of Health, Hospital of Khanh Hoa Province) in 1978, 3 groups of patients with chronic hepatitis – biliary disease, peptic ulcer disease, chronic colitis and urinary tract nephritis – were each given 1 liter of Vikoda natural alkaline mineral water per day, every day for 1 full year . As a result, most patients show a marked improvement in their overall health.
Great potential and long-term development plans
In Vietnam, the general bottled water market, especially mineral water, is growing at a rapid pace with the participation of many domestic and foreign brands. Many mineral water products from Japan, France… are world famous and sold at very high prices, but consumers are still looking to buy because of its long term health benefits. This contributes to increased competition in terms of product quality, brands and prices, which creates more choices for consumers.
Anticipating this, Khanh Hoa Mineral Water Joint Stock Company invested in a complete system of modern production lines of Germany and Italy with a capacity of 180 million liters per year. Currently, Vikoda natural alkaline mineral water is consumed in restaurants, high-end hotels, large supermarket chains (Big C, Lotte, Saigon Co.op, Bach Hoa Xanh, Emart etc.), convenience stores (Circle K, GS25, Family Mart etc.), water agents, groceries across the country and oriented to develop export markets such as Asian and European countries in the near future.
Comments on market potential and future business direction, Mr. Nguyen Van SangPresident of the FIT Group said: “Danh Thanh Natural mineral water has permeated many geological layers and accumulated over hundreds of years to form a deep mineral flow, but its reserves are limited. Currently, the plant extracts only about 500m³ per day, produces more than 1.5 million bottles of water, this quantity seems too small compared to the market of 100 million people. FIT Group and Vikoda do research to release in the market diverse product lines that meet the needs of key customer groups, creating a long-term community that looks for potential opportunities, such as serving clients at 5-6 star hotels and resorts in Vietnam and all over the world.”
Over 30 years of establishment and development, Vikoda has a long history and a brand that owns many competitive advantages through its own resources of Danh Thanh mineral source. Benefiting from the investment priority of the “parent” company, FIT Group, now Khanh Hoa Mineral Water Joint Stock Company, is on its way to becoming the top 5 domestic drinking water enterprises in Vietnam, realizing the goal of elevating Vietnamese brands to protect health and increase consumer benefits. Vikoda aims to bring valuable natural mineral water to consumers through Vietnam and the world.