With a CAGR of 4.12%, the frozen potato market size will reach USD 81.69 billion in 2028, according to Brandessence Market Research

LONDON, March 29, 2022 /PRNewswire/ — The market value of frozen potato is expected to see an appreciation of $81.69 billion by 2028, register to accelerate at a CAGR of 4.12%, according to the most recent study by Brandessence Market Research

The global frozen potato market size was valued at $61.58 billion in 2021. According to researchers, frozen potato market size has witnessed tremendous growth over the past few years with potato products sloping at tremendous growth rate and will continue to soar. do in the years to come. These sales are going to go even higher in the realm of frozen fries given the wider popularity it has as a side dish to other fast foods. Additionally, there is a growing demand for other potato-based snacks, such as slices, dices, and wedges.

The covid pandemic has seen the market get a good growth unlike the rest of the markets and that is because of the enforced closures and people looking for easier options to stock up on food. Frozen potato chips and other products like nuggets are increasingly in demand for this reason.

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Scope of Frozen Potatoes Market Report

The global frozen potato market as a whole is expected to witness tremendous growth in the coming years at a decent rate. The potato is a major staple food in many countries and is among the most widely produced crops. Thus, it is ranked fourth only after corn, wheat and rice. Consumption can be in the form of fresh potatoes and processed potatoes, which can be consumed on a residential and commercial scale. Frozen potato is one of the best types of processed potatoes and has become very flexible and convenient. this convenience is mainly related to the preparation time and the nutrients it contains and the vitamins that are preserved naturally to have a longer shelf life.

Frozen potatoes and the different products that can be obtained by processing fresh potatoes use many advanced machines and it is done at a lower temperature. They can be found in many different forms such as hash browns, shapes, fries, battered, topped and other forms of frozen potatoes. The products were consumed either by quick-service restaurants or at home by customers buying them in retail stores.

There is a new growth in demand worldwide for frozen potato and various frozen potato products as they find their presence in fast food restaurants due to the rise of the culture of eating away from home. There is a growing culture of urbanization, rising incomes and falling World Trade Organization tariffs on the export and import of frozen potatoes. An increase in income from the consumption of frozen French fries and other frozen foods made from frozen potatoes was also observed.

Frozen Potato Key Players:

  • McCain Foods Limited
  • The Kraft Heinz Company
  • JR Simplot Company
  • Bart’s Potato Company
  • Aviko B.V.
  • Agristo S.A.
  • Greenery
  • Himalaya Food International Ltd.
  • Farm Frites International B.V.

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Recent research has indicated that plant-based foods are taking the world by storm. It is estimated that the next few years will see a growth in the vegan population as awareness of animal slaughter increases and the need for veganism increases in the years to come. The treatment of animals has become a big issue at international events. There is an increase in the number of people now drifting towards plant-based fast food. But the only limiting factor is research that suggests that plant-based foods won’t be enough to meet the nutritional needs of people accustomed to eating meat. Overall, the global frozen potato market will witness growth in the coming years as better quality and more nutritional products emerge.

There has been a growth in potato production worldwide and this has provided food manufacturers with many opportunities to supply potato-based food products, including frozen potato products and costs ; the model has prompted a slew of product launches. The products have many nutritional qualities. The protein, fiber and carbohydrate content of potatoes has made people turn to this healthier source. It is also a source of vitamin C and is high in dietary fiber, which has prompted diet-conscious consumers to turn to consuming potato products. This has significantly increased the market share of frozen potatoes.

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frozen potato manufacturers

The global frozen potato market has been segmented on the basis of end user, product and region. On the basis of product, the global market has been divided into hash browns, shapes, french fries, sweet potatoes and other segments. Further, on the basis of end-user, the global frozen potato market has been segmented into commercial and residential segments. On the basis of regions, the global market has been segmented into Europe, Asia Pacific, North America and LAMEA. The world has seen a change in the way of life all over the world and it has brought a lot of opportunity here. This is going to bring a lot of luck to the major players in the global market and it will happen in all regions. There has also been a growth in the female workforce and this has been added with the time constraints and growing ideas of socializing at home.

By product:

  • Fries
  • Hash browns
  • Shapes
  • Mashed
  • Sweet potatoes/yam
  • Breaded/Cooked
  • cooked twice
  • Filled/stuffed
  • Others

Per end user:

Regional analysis:

Growing reliance on nuclear families as well as young professionals who reside alone will open up more prospects for the growth of the global frozen potato market. Some of the biggest frozen potato companies have focused on Asia Pacific markets as these are the main places where potato production will grow. India and China are going to be the biggest consumers and the biggest producers of potato products and this is really going to grow the global frozen potato market in these regions.

The Special Requirement Frozen Potatoes Market report is also available for the region below:

North America


  • GermanyFrance, United Kingdom, Italy, Spain, SwedenNetherlands, Turkey, Switzerland, BelgiumRest of Europe

Asia Pacific

  • South Korea, Japan, China, India, Australia, Philippines, Singapore, Malaysia, Thailand, IndonesiaRest of APAC

Latin America

  • Mexico, Colombia, Brazil, Argentina, PeruRest of Latin America

Middle East and Africa

  • Saudi ArabiaWATER, Egypt, South AfricaRest of MEA

Get full access to all reports: https://brandessenceresearch.com/food-and-beverage/frozen-potatoes-market-size-and-share

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